25% off all toys

matching clothes

for moms and their mini-me

NEW IN: AUTUMN COLLECTION 2025

The Ma-ia Family autumn collection features adorable animal friends: bambis, bunnies, dogs, and bugs.

Who doesn’t love treats from their very own yard? Let’s go and pick up some and enjoy lovely strawberries, peas, and plums.

After the flower blossoms of summer, let us enjoy the colours of autumn.
Primrose flowers are in bloom, creating a large field of flowers.

bambi

Who could resist this adorable bambi, adventuring with a bunny friend among a magical word made up of large flowers?
Oh, look at that – the little bunny is holding a gift! Is it someone’s birthday?

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Look at that, there are bugs everywhere!

Maybe Mum won’t mind if I sneak one inside the house in my pocket.

super soft clothes

Ma-ia Family children’s clothing is designed with the child in mind – for toddlers and pre-school aged children, who can stop for a moment to enjoy a puzzle or use the colouring book, before running off to play princesses saving a prince. Or maybe they are a pirate, avoiding feisty sharks in the water! Children know that every day is a new adventure with only imagination as the limit! Parent’s task is to keep up with these bursts of energy and to participate in these imaginative plays. Ma-ia Family clothing is never in the way of play, quite opposite!

Kids' clothing

Ma-ia Family wants to offer children the essential of childhood – being a child. Our clothes are durable, elastic, and versatile. There is room for adventure!

Fit for a child

We believe clothes should make adventures possible, not restrict them. That is why Ma-ia Family products are designed to be comfortable and durable, wash after wash. Fit for a child.

designed in finland

Ma-ia Family products are designed in Finland for real life adventures! Not for sitting down, silent, but for adventures and exploring!

Ethics is our passion

We value durability, transparency, and social responsibility. That is why we are strict about where our materials come from and who makes our products.