fairyland

A place where imagination can grow.

NEW IN: SPRING COLLECTION 2025

For princess activities, pirate games, daycare, or birthday parties.

YOUR NEW FAVOURITE CLOTHES

Walk into the spring season with soft materials and adorable prints inspired by
fairytales.

Matching shirts: always remember

Always remember – You are precious, you are important,you are special, you are unique, you are amazing, you are talented – You are irreplaceable!

We want to bring an air of joy and magic to adult’s clothing, too. You find lovely clothing pieces from our selection, fit for all seasons – from long sleeves, to keep you warm during the colder months, to short-sleeved clothing pieces to frolic in the flower meadow in! We have short hems, long hems, collar dresses, and festive dresses. All with matching clothing available for your little ones.

Women's clothes
Kuvitus

Ma-ia Family wants to offer children the essential of childhood – being a child. Our clothes are durable, elastic, and versatile. There is room for adventure!

Kuvitus

The unicorn is in its secret garden. There, it admires the beauty of spring in harmony with the bunnies, while dragonflies gently flutter around – as if celebrating spring.

super soft clothes

Ma-ia Family children’s clothing is designed with the child in mind – for toddlers and pre-school aged children, who can stop for a moment to enjoy a puzzle or use the colouring book, before running off to play princesses saving a prince. Or maybe they are a pirate, avoiding feisty sharks in the water! Children know that every day is a new adventure with only imagination as the limit! Parent’s task is to keep up with these bursts of energy and to participate in these imaginative plays. Ma-ia Family clothing is never in the way of play, quite opposite!

Kids' clothing
Kuvitus

There are hot-air balloons and airplanes in thebright sky. Watch how they move in the sky among beautiful clouds. Oh look! Looks like the airplane is doing some tricks in the sky!

flower bloom

Large, cascading peonies bloom beautifully, signalling the arrival of spring. Butterflies, dragonflies, and ladybugs have arrived to admire the blooming flowers. It is a promise of summer.

Our designer’s thoughts on the print: “The Peonies print is inspired by the large and cascading peonies, flowers that are a promise of summer.”

The rich and colourful Peonies print is available for babies, children, and adult’s matching clothing.

See all

Fit for a child

We believe clothes should make adventures possible, not restrict them. That is why Ma-ia Family products are designed to be comfortable and durable, wash after wash. Fit for a child.

designed in finland

Ma-ia Family products are designed in Finland for real life adventures! Not for sitting down, silent, but for adventures and exploring!

Ethics is our passion

We value durability, transparency, and social responsibility. That is why we are strict about where our materials come from and who makes our products.